Privacy Policy

Last updated: October 16, 2025

1. Introduction

At Formably ("we," "our," or "us"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our form building platform and services.

By using our Service, you consent to the data practices described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

  • Create an account or register for our Service
  • Contact us for support or inquiries
  • Subscribe to our newsletters or marketing communications
  • Participate in surveys or feedback programs
  • Use our form building and customization features

This information may include:

  • Account Information: Name, email address, password, and business information
  • Business Information: Company name, logo, and branding preferences
  • Contact Information: Phone number, mailing address (if provided)
  • Form Data: Responses collected through forms you create
  • Communication Data: Messages, feedback, and support requests

2.2 Automatically Collected Information

We automatically collect certain information when you use our Service:

  • Usage Data: How you interact with our Service, features used, and time spent
  • Device Information: IP address, browser type, operating system, and device identifiers
  • Log Data: Access times, pages viewed, and error logs
  • Analytics Data: Form performance metrics and user behavior patterns

2.3 Third-Party Information

We may receive information from third-party services when you integrate them with our platform, such as payment processors, authentication providers, and analytics services.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Service Provision: To provide, maintain, and improve our form building platform
  • Account Management: To create and manage your account, process payments, and provide customer support
  • Communication: To respond to your inquiries, send important updates, and provide customer service
  • Personalization: To customize your experience and provide relevant features and content
  • Analytics: To analyze usage patterns, improve our Service, and develop new features
  • Security: To protect against fraud, abuse, and security threats
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes
  • Marketing: To send promotional communications (with your consent)

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

We may share information with trusted third-party service providers who assist us in operating our Service, including:

  • Cloud hosting and infrastructure providers
  • Payment processing services
  • Email and communication services
  • Analytics and monitoring tools
  • Customer support platforms

4.2 Legal Requirements

We may disclose your information if required by law, regulation, or legal process, or to protect our rights, property, or safety.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

4.4 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest using industry-standard protocols
  • Regular security assessments and vulnerability testing
  • Access controls and authentication mechanisms
  • Secure data centers with physical and environmental controls
  • Employee training on data protection and privacy
  • Incident response procedures and monitoring

Important: While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to maintaining reasonable security measures.

6. Data Retention

We retain your personal information for as long as necessary to provide our Service and fulfill the purposes outlined in this Privacy Policy. Specific retention periods depend on the type of information and how it is used:

  • Account Information: Retained while your account is active and for a reasonable period after deletion
  • Form Responses: Retained according to your account settings and applicable legal requirements
  • Usage Data: Retained for analytics and service improvement purposes
  • Communication Records: Retained for customer service and legal compliance

We may retain certain information for longer periods when required by law, regulation, or legitimate business needs.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

7.1 Access and Portability

You have the right to access and receive a copy of your personal information in a portable format.

7.2 Correction and Updates

You can update or correct your personal information through your account settings or by contacting us.

7.3 Deletion

You may request deletion of your personal information, subject to certain legal and business requirements.

7.4 Restriction and Objection

You may have the right to restrict processing or object to certain uses of your information.

7.5 Marketing Communications

You can opt out of marketing communications at any time by following the unsubscribe instructions in our emails or contacting us.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and analyze Service usage:

  • Essential Cookies: Required for basic Service functionality
  • Analytics Cookies: Help us understand how users interact with our Service
  • Preference Cookies: Remember your settings and preferences
  • Marketing Cookies: Used for advertising and marketing purposes (with consent)

You can control cookie settings through your browser preferences, though disabling certain cookies may affect Service functionality.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable laws.

10. Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us immediately.

11. Third-Party Services

Our Service may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

When you use integrations (such as Zapier, Google Sheets, etc.), the privacy practices of those services will govern how your data is handled.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of our Service after such changes constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: legal@formably.co